UX Design
User Research
Stakeholder Design
MiniMart
An interactive wayfinding map for the Troy Waterfront Farmers Market, built with market staff across two rounds of prototyping — replacing a fragmented vendor experience with one centralized tool.
The live MiniMart interactive map, showing filterable vendor categories alongside the map view
Role
UX Design & User Research
Timeline
4 Months
Tools
Google My Maps,
Prototyping
Method
Iterative testing with vendors & shoppers — refined through on-site observation across two very different user groups.
My process

From first sketches to a tested, working prototype — the full arc this project moved through.

Mobile mockup of the opt-in prompt for sharing anonymous interaction data (process thumbnail)
01
Brainstorm
Mapped out ways to help farmers market visitors navigate vendor stalls without relying on paper maps. Sketched an opt-in data model that could improve the map without compromising privacy.
Diagram showing user data routed through an anonymizer to the cloud and then to the farmer's market (process thumbnail)
02
Research
Interviewed market visitors and vendors to understand navigation pain points and privacy concerns around location data. Mapped how anonymized data would need to flow to stay privacy-first.
The live MiniMart interactive map, showing filterable vendor categories alongside the map view (process thumbnail)
03
Prototyping
Built an interactive digital map prototype balancing shopper usability with privacy-first data handling, layering in filterable vendor categories.
The live map interface with category filters expanded in the sidebar (process thumbnail)
04
User Testing
Observed real visitors using the map on-site, tracking where they got lost or hesitated between the filter sidebar and the map view.